Head of Marketing

Company: ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses
Apply for the Head of Marketing
Location: Leeds
Job Description:

The Company

  • Part of a hugely successful portfolio of tech businesses
  • Market-leading LMS platform used by finance professionals globally
  • Sub-£5M turnover and already highly profitable. Significant investment secured with aggressive growth targets
  • Recent acquisitions strengthening market dominance
  • Big ambitions, double-digit growth plans, and a CEO who wants Marketing to lead from the front – We’ve supported this CEO many times before, so we’re confident this is a great opportunity!

You’re joining at a pivotal time. The foundation is solid. The potential is huge.

The Role – Head of Marketing

This is a high-impact role in a business that’s ready to scale. You’ll take full ownership of marketing strategy, digital execution, and demand generation, working directly with the CEO to build a high-performing function that fuels growth.

It’s strategic. It’s hands-on. It’s yours to shape.

What You’ll Be Doing

  • Own and execute the digital marketing strategy to drive MQLs and pipeline
  • Manage a £500k annual marketing budget, including £30k/month in PPC
  • Audit existing channels, analyse performance, and reallocate spend where it counts
  • Lead and develop a team of five marketers, plus external design contractors
  • Collaborate closely with the CEO to define and deliver growth plans
  • Build and scale full-funnel marketing across PPC, SEO, CRO, email, and content
  • Set KPIs, track performance, and optimise based on results
  • Lay the foundation for a scalable, high-performing marketing engine

What You’ll Need

  • Experience in a scale-up SaaS business, ideally within LMS, L&D, or EdTech
  • Strong B2B background with some understanding of B2C buyer behaviour
  • Proven success in driving qualified inbound leads and building pipeline
  • Hands-on digital experience across PPC, SEO, CRO, and campaign execution
  • Leadership experience, but comfortable being in the weeds when needed
  • Analytical mindset with a strong commercial focus
  • Ambition to grow into a VP-level role as the business scales

What’s In It For You

  • £60,000–£65,000 basic salary (DOE)
  • Bonus: Additional £10,000pa
  • Fully-remote with early finishes on Fridays
  • The opportunity to earn the role of VP of Marketing
  • Full ownership of marketing strategy and spend
  • Join a profitable, product-led SaaS business with serious growth ahead
  • Work directly with a CEO who wants you to lead and make decisions
  • Opportunity to build, scale, and make a real impact

(SaaS | LMS | Demand Gen | Growth | £75k OTE + path to VP)

Posted: May 2nd, 2025