Digital Marketing Specialist

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Are you a data-driven digital marketer with expertise in Meta (Instagram) and Google Ads? We’re working with an exciting and fast-growing beauty wellness startup, and we’re looking for a Paid Digital Marketing Specialist to take charge of their paid advertising strategy.

This is a part-time hybrid role (three to four days per week) for an initial period of six months.

Responsibilities:

• Campaign Management: Overseeing Meta (Instagram) and Google Ads campaigns from start to finish.
• Data & Performance Analysis: Tracking and optimizing ROI/ROAS using Shopify Marketing Analytics.
• Ad Asset Management: Collaborating with an in-house designer to create impactful ad creatives.
• Strategy & Innovation: Staying ahead of industry trends, AI advancements, and best practices in paid marketing.
• Testing & Optimization: Constantly refining audiences, placements, and creatives to maximize results.

You:

• Proven experience managing paid campaigns for high-growth small businesses
• Expertise in Google Ads and Meta Ad Manager
• Strong analytical skills with a track record of delivering positive ROI/ROAS
• Experience with a variety of ad formats (UGC videos, carousel ads, etc.)
• Excellent problem-solving and communication skills
• A digital marketing background in beauty, wellness, fashion, luxury or a fast growing consumer start up

Please note that this opportunity requires an immediate starter.

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