Performance Marketing Manager

About the Role:

This is an exciting opportunity to join a fast-growing health supplement company and take ownership of a seven-figure Amazon retail channel with the goal of scaling it significantly over the next three years.

This role will be remote 4 days per week and in the office (Brighton) one day a week.

The ideal candidate will bring experience managing Performance Marketing efforts and have the skillset to be incredibly data driven. Amazon experience is a plus but not a mandatory skill for the role.

Key Responsibilities:

Campaign Strategy & Management:

• Develop and execute paid media strategies for the Amazon channel.
• Partner with internal teams to design campaigns focused on user acquisition, engagement, and retention.
• Conduct keyword research, A/B testing, and audience targeting to improve ad relevance and performance.

Budgeting & Performance Monitoring:

• Manage and optimize ad spend to maximize ROI and efficiency.
• Analyse campaign performance metrics (CTR, ROAS, CAC, etc.) and report on key KPIs.
• Adjust budgets and bids dynamically based on performance data and market trends.

Creative Development & Coordination:

• Collaborate with creative and content teams to develop compelling ad creatives, messaging, and landing pages.
• Ensure brand consistency across all campaigns and touchpoints.

Data Analysis & Reporting:

• Build dashboards and maintain reporting systems for tracking sales performance, customer acquisition costs, and campaign ROI.
• Provide actionable insights through detailed analysis of customer behaviour, product performance, and marketing effectiveness.
• Conduct advanced analysis of customer lifetime value (LTV), retention, and segmentation to drive strategic initiatives.

Stay Updated on Amazon Trends & Best Practices:

• Monitor the latest developments in Amazon Advertising and e-commerce.
• Advise on new ad formats, tools, and strategies to leverage opportunities on the platform.

Requirements:

• Proven experience managing Performance Marketing.
• Expertise in Advertising platforms
• Excellent analytical skills with the ability to interpret and act on large data sets.
• Experience with A/B testing, bid management, and performance tracking.
• Familiarity with Amazon, Google or Meta ad platforms is a plus but not essential.
• Strong communication skills and the ability to collaborate effectively across teams.
• Self-starter with the ability to manage multiple projects and work independently.

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